Partners since 2020
nuudgum.com

The story

Regular chewing gum contains the same amount of single use plastic as a plastic straw.

Nuud is on a mission to disrupt the gum market that litters 95% of the UK’s pavements. By offering a great tasting, biodegradable, plant-based and plastic-free alternative to regular gum, it’s the only one that tastes great too.

Why we got involved

With a disruptive and simple idea—rid the world of plastic gum—we were fully behind their mission from the start. Nuud founder Keir, an ambitious and compelling entrepreneur, was passionate about offering consumers a choice that’s better for people and the planet.

How we’re helping

We refined Nuud’s brand positioning, working alongside Mother Design to create a disruptive brand identity, packaging and POS, whilst also developing the brand’s messaging and challenger tone of voice.

With retail presence in leading UK grocery such as Co-op, Waitrose and WH Smith, we’re helping shape Nuud’s longterm growth and international strategy—all the while helping to drive their core ambtion to rid the world of plastic chewing gum.