Partners since 2021
rollr.co.uk
The story
When people choose their deodorant, they are forced to make compromises - the switch to more sustainable solutions ends up with waxy or less effective natural formulations and still something to be hidden away in the bathroom.
Milo decided improve everything about a deodorant - not just more sustainable, but a roll-on, that is refillable, works better, looks better and feels better on your skin.
Why we got involved
Rollr was born out of the insight that consumers were making the move to sustainable, natural deodorant solutions, but only had the option of waxes and creams when most wanted roll-ons.
We loved that Milo wanted to offer something better. An ambitious approach to a category we believed was solving some, but not all the challenges it faced.
How we’ve helped
Broody partnered Milo in every way on his launch journey.
We created the Rollr brand, helped him redesign the product and worked with him to build a solid launch plan and an investable business.
“I’ve learnt so much from the Broody team. Their understanding of brand, creativity and commercial strategy is second to none and I’m delighted to work alongside them as individuals and Rollr’s extended team.”
– Milo Pinckney, Founder