Big things are happening for this month for Rollr… the brand has just been named Best in Show at the Dieline Awards. That’s top spot out of over 1,400 entries across every category, recognised for its sleek design and distinctive brand positioning, “Who knew you could turn deodorant into an experience?” Dieline writes. ​​Not bad for a roll-on.

The judges called it ‘category-defining,’ and we’re not arguing. Rollr upgrades everything about deodorant. It’s a shelf show-stopper that’s an experience to use. Swoony to smell and sublime on skin.

And Rollr’s not just raking in the awards, they’ve also just launched into Liberty London, joining a lineup of luxury brands that are design-led, considered, and crafted to last.

Built at Broody from the ground up, with a stunning identity designed with Mother Design, Rollr is a solid example of how strong ideas grow when brand, design and execution are aligned from the start. We worked closely with Milo, Rollr’s founder, to shape his creative vision, from product to positioning, and are incredibly proud of everyone involved who ensured Rollr made a confident and well-earned entrance.

Watch this space. Who knows where Rollr’s going next.

Shop Rollr here.