CleanCo has a new investor: Ben Stokes. England captain, all-rounder, not exactly known for half measures, but now a firm believer in moderation.

He’s spoken publicly about his shift away from drinking and what that’s meant for him, so getting behind CleanCo feels like a proper fit.

CleanCo’s been building steadily since day one, shop shelves, bars, airport lounges, and now with Stokes in the mix, the message around drinking less (without being boring about it) only gets louder.

We partnered with CleanCo at Broody to develop a brand that makes moderation feel less worthy and more like something you’d actually want to choose. Stokes joining the team is another step in that direction.

Big hitter. Good fit. And incredibly excited to see what’s next to come of this partnership. Read more here.