The story

OZEN is a revolutionary science-led oral care brand redefining how sensitive teeth can be protected.

Founded by NHS maxillofacial surgeon Dr Niall Kent, OZEN applies breakthrough aerogel science to deliver faster, longer-lasting protection for adults with teeth sensitivity.

Niall spent a decade developing AeroGraft™ at University College London. It is the first new patented sensitive toothpaste technology in almost three decades, and the ingredient at the heart of this innovative new oral care brand. It is proven to work in lab trials and consumer testing and can be used as an everyday toothpaste or a revolutionary on-the-go gel that provides almost instant protection, especially for increased sensitivity brought on by whitening treatments.

The brand launched in June 2026 with a listing in 800 Boots stores and a partnership with BUPA.

Why we got involved

OZEN Founders Dr Niall Kent and Harry Zalk spoke to Broody when they realised they needed creative and strategic thinking behind the brand and the launch to match their existing product and operational expertise.

How we’ve helped

Broody partnered with the OZEN team on all aspects of the launch, from early positioning through brand development, design, communication and marketing strategy. We’ve built a platform to drive all brand activity at launch behind the brand line “Sensitivity done different.”

We remain on the leadership team for the business.