Partners since 2020
nuudgum.com

The story

Regular chewing gum contains the same amount of single use plastic as a plastic straw.

Nuud is on a mission to disrupt the gum market that litters 95% of the UK’s pavements. By offering a great tasting, biodegradable, plant-based and plastic-free alternative to regular gum, it’s the only one that tastes great too.

Why we got involved

With a disruptive and simple idea - rid the world of plastic gum - Nuud’s addition to Broody is a perfect example of what we do: partnering up with a compelling entrepreneur to help them realise an idea that makes the world a better place.

How we’re helping

We’ve refined Nuud’s brand positioning, redesigned Nuud’s branding, working alongside Mother Design to create a disruptive brand identity, packaging and POS, whilst also developing the brand’s messaging and tone of voice.

We are helping direct Nuud’s long-term strategy as well as planning the launch - creating a unique DTC subscription proposition, website development and consumer communication plan. Perhaps most importantly, we got him match-fit to face some Dragons…! 

Nuud will launch to consumers in March in WH Smith, Waitrose and online.