Partners since 2019
clean.co

The story

Lo and No Alcohol is a new and exciting category in the spirits game. CleanCo, founded by Spencer Matthews, strives to create the most authentic alternatives to traditional spirits, championing a cleaner, healthier approach to alcohol.

Why we got involved

Spencer and his expert team approached Broody, seeking a creative and strategic partner to bring to life their vision of a modern, challenging brand to lead the Clean drinking revolution. We worked with them to position the brand clearly, create an exciting brand world and their launch communications across all media channels.

Post launch we are involved in the commercial strategy around growth, their strategic marketing and as their lead communications partner.

How we’re helping

Today, CleanCo has a strong DTC business and is trading in the UK’s leading retailers, and will soon launch internationally. Having established a strong identity and social presence, we’re now accelerating growth with the category’s first TV campaign, which launched in January, featuring a familiar face extolling the benefits of clean living.