Rollr Launches in the UK

Rollr launches at John Bell & Croydon

We take immense pride in nurturing innovative, sustainable brands, and today, we’re thrilled to see one of our own, Rollr, officially launch in the UK.

From day one, founder Milo Pinckney had a clear vision: to reinvent deodorant as something more than just a daily essential. After four years of development, including 40+ formulations, expert collaborations, and extensive user testing, Rollr has delivered a luxury, refillable roll-on deodorant designed for both performance and sustainability.

With its cooling gemstone applicators, patent-pending deodorant refills, and eco-friendly packaging, Rollr is setting a new standard for natural deodorants. We’re also thrilled to see them partner with John Bell & Croyden, the iconic London beauty retailer, for their exclusive launch—bringing premium, sustainable personal care products to more consumers.

Supporting ambitious founders who are redefining categories is what we love to do. Rollr’s launch in the UK is a testament to what happens when innovation, sustainability, and design come together—and we couldn’t be prouder to see them take this next step.

We’re working closely with Milo to propel this exciting next stage of growth for Rollr. Watch this space.

Explore Rollr at rollr.co.uk.