Fluus, the world’s first fully flushable period pad, has offically launched!

Kicking off with an integrated campaign that puts the flushable nature of Fluus front and centre – with the introduction of a new brand identity and brand strapline #AboutFlushingTime.

We worked with Mother to design a new brand and identity and create the brand campaign which launched at Waterloo Station (where else?!). There are a further series of executions focusing on the benefits of Fluus.