From blue-chip food companies (Diageo, Cadbury) to scaling fast-growth startups (Gousto, Deliveroo, Graze), Toby has spent two decades mastering how to build and grow brands. Now embracing entrepreneurial life, he’s channelling that experience into something personal: solving the problem he’s lived with as an athlete and foodie, the impossible choice between taste and nutrition.
Brand: Fistful – High protein nut based crisps