FAQs

Applications are submitted on our website

Applications close on 12 January at 11:59pm GMT.

We’re focused on consumer-facing businesses with scalable models. This includes consumer products and services.

We are looking at early stage businesses who can most benefit from the transformational outputs from the programme. We aren’t setting an arbitrary revenue target and we are open to applications from pre-revenue businesses, but there needs to be evidence of consumer demand.

Yes. The programme is in person; founders must be able to work from Broody’s London office on Monday and Friday for the duration of the programme.

Yes. The business you are founding needs to be eligible for S/EIS funding.

No, not before applying. But you must be prepared to leave your job if you are accepted onto the programme.

We accept a maximum of two founders per business into the programme.

All applicants will receive our Eggbox Assessment Tool, which will need to be completed by 12 January.

This is a more detailed questionnaire that will help us assess the founder, their idea and business plan.

We’re selecting 12 founders for the Spring 2026 cohort.

This is an intensive programme requiring significant commitment. Expect to dedicate 3-4 days per week minimum, increasing to full-time as you approach launch. You’ll have space at Broody’s London office on Monday and Friday – and should be available for workshops, mentor sessions, and collaborative work on other days of the week.

You’ll be based at Broody’s office in London, sharing desk space and services with the Mother Family on Monday and Friday.

Each founder is paired with an expert mentor who provides:

• Monthly one-to-one sessions
• Strategic advice and challenge
• Network introductions where relevant
• Ad-hoc support

Every founder will run a rewards based crowdfunding campaign with Crowdfunder’s support to:

• Generate working capital
• Validate market demand
• Build a community and early customer base
• Create PR opportunities
• Test messaging and positioning

Yes. We are planning an innovative content series documenting the founders’ journey through the programme. All applicants should be willing to participate.

By the end of the programme, you will have:

Business Fundamentals

• Clear business model and financial plan
• Proper legal structure and documentation
• Product roadmap and pricing model
• Core operational processes

Brand & Market Position

• Professional brand identity and positioning
• Clear value proposition and messaging
• Go-to-market strategy
• Customer definition and targeting strategy

Investment Materials

• Compelling pitch deck
• Financial model
• Brand story and vision
• Proof points and validation

You’ll become part of the Eggbox alumni network with access to events and Broody team guidance on an advisory basis.

No. We aim to make you investment-ready, which means you’ll have everything investors want to see and we will introduce you to our network of investors.

However, raising investment depends on many factors including market conditions, your sector, timing, and execution.